This January, Waitrose & Partners will add over 30 new own-label vegan products, doubling the range from last year to over 120 products in total.
The new range includes a number of first-to-market innovations such as the Vegan No Egg Fried Rice, cooked rice with tofu, petits pois, spring onion, ginger and sesame seed oil, and the Crisp-Crumbed Fishless Goujons, made from banana blossom, a natural ingredient found at the end of the banana fruit cluster with a fleshy, flaky texture that mimics fish. Another exclusive only found at Waitrose & Partners, is a Vegan Spicy Meatless Feast Pizza, which uses vegan pepperoni.
Highlights from the new range include:
Waitrose & Partners Vegan No Egg Fried Rice £1.99/350g: Cooked rice with tofu, petits pois, spring onion, ginger and sesame seed oil. Perfect with take away curries and stir fries, our no egg fried rice is a first to market, inspired by street food restaurants. We are using a combination of turmeric and tofu to help with vibrant egg colour and texture.
Waitrose & Partners Vegan Crisp-Crumbed Fishless Goujons 3.50/200g: Made with jackfruit, banana blossom and oyster mushrooms – great in a sandwich or wrap with tartare sauce made from vegan mayonnaise.
Waitrose & Partners Vegan No Chicken Samosa £2.59/200g: A moreish snack, ideal as a starter or side to curries, our no chicken samosa is made with with crisp fried pastry filled with soya mince, onion and potato with herbs and spices.
Waitrose & Partners Vegan Pea and Jack Hock Fiorelli £3.19/250g: Our new fresh pasta is filled with petits pois and jackfruit with a hint of mint and smoked paprika. Ideal to be served with our new tomato and mascarfone sauce.
Waitrose & Partners Vegan Asian inspired BBQ Mushroom with Sticky Rice £3.75/350g: Fluffy and aromatic sticky rice served with marinated and roasted portobello mushrooms, vibrant pak choi and pickled vegetables in a spicy chilli and garlic sauce. This is a delicious quick meal which is full of flavour.
The range has been given a striking new design to make shopping the products easier for customers and focuses on three main themes:
- Ready-meal dishes that are quick and convenient, but still full of vibrant flavours
- Shortcut cooking ingredients that make it easy for customers to cook vegan and vegetarian food, and experiment with new flavours
- Vegan and vegetarian alternatives to products like pizza, garlic bread and savoury snacks
Simona Cohen-Vida-Welsh, Waitrose & Partners Vegan Developer says, “Last year we saw veganism and plant based diets making their way further into the mainstream and we see no signs of this slowing down.
"This January we are doubling our vegan and vegetarian range with some innovative new products not seen on supermarket shelves before. Our flavour-packed range offers both simple ingredients for customers to build their own dishes and comforting ready meals for a quick and easy dinner. Cutting down on meat, increasing your vegetable intake or going vegan has never been easier!”
The range follows on from the biggest Christmas ever for vegan food, with sales up by 40% year on year, as more customers than ever looked to incorporate a vegan offering into their festive feasts.
The range is available exclusively in Waitrose & Partners shops and online.