The Woolworths Group has launched a stand-alone media business. The new business named Cartology will ensure suppliers can better communicate with customers. Media Industry veteran, Mike Tyquin has been appointed as Cartology’s managing director and Rod Evendon has been given the role of General manager of operations.

Woolworths Group CEO, Brad Banducci believes that connecting with customers in an engaging way is critical for the company’s continued growth. “We’ve been watching closely how other large-scale retail businesses internationally are better engaging customers along the path to purchase. Many are now leveraging new digital and data technologies to become major media businesses in their own right.”

“Cartology has been established to provide a more streamlined approach for suppliers to better communicate to customers via our in-store, digital and other media assets. It’s an exciting time for our partnerships, and we look forward to working closely with suppliers and industry as we launch the business and further innovate the retail media landscape in Australia.”

The new media platform will replace the existing media selling model used by the group.