USA | For more than a century, JELL-O moulds have held a special place on America’s holiday tables, becoming one of the most recognisable traditions of the season.
While Thanksgiving tables are full of love and gratitude, there are always a few side dishes everyone expects but not everyone likes. This year, JELL-O has offered a new colourful twist.
Introducing the limited-edition JELL-O “No Thanks” Thanksgiving Moulds: Brussels sprouts, cranberry sauce and pecan pie reimagined as playful, jiggly creations that are as fun to look at as they are to eat.
Each Thanksgiving, the same familiar sides fill the table, even though several of them are more expected than enjoyed. Nearly one-third of Americans listed Brussels sprouts as their least favourite Thanksgiving side, more than one-quarter skipped cranberry sauce, and one in five skipped pecan pie.
At the same time, over 60 percent said they were more likely to try dishes that looked fun and believed a holiday should feel playful, not stiff.
JELL-O’s “No Thanks” Thanksgiving Moulds bridge both truths and give the most controversial sides a second chance when they jiggle.
"Thanksgiving is all about togetherness, but we know not every side dish unites the table," said Lauren Gumbiner, Associate Marketing Director at Kraft Heinz.
"With our 'No Thanks' Thanksgiving moulds, we’re turning the most debated dishes into something everyone can actually say yes to - in an unmistakably JELL-O way. Thanksgiving sides may lean beige and predictable, but JELL-O adds back colour in a way that feels fresh and relevant for today’s table."
JELL-O moulds have appeared on American holiday tables for more than a century, from recipes like the classic Golden Glow Salad to festive fruit-filled moulds that brighten Thanksgiving spreads across generations.
The new “No Thanks” Thanksgiving moulds build on that heritage in a modern, timely way at a moment when playful, nostalgic formats are returning to the spotlight and consumers are seeking fresh takes on familiar dishes.
The JELL-O “No Thanks” Thanksgiving Moulds, available in Brussels Sprouts, Cranberry Sauce and Pecan Pie moulds, launched on the 11th of November exclusively online at Walmart.
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