UK | Kellogg’s has announced the launch of High Protein Bites, the newest addition to its cereal lineup.
High Protein Bites are available in a rich Choco Hazelnut flavour, are high in fibre, non-HFSS, and contain 21 percent plant-based protein, offering a choice of cereal for those who are looking to build more protein into their day.
With a growing trend for more protein at breakfast time, more cereal products are highlighting protein benefits on their packaging by 23 percent in the last year.
Kellogg’s new High Protein Bites will help to provide greater choice for those looking to kick-start their day by incorporating more protein into their daily routines.
“We understand the benefits of a protein-rich breakfast to help kick start your day, and we know this is something our shoppers are looking for too,” said Lejla Damon, Senior Activation Brand Manager, Kellogg’s.
“This is why we are so excited to announce the launch of Kellogg’s High Protein Bites, in a delicious Choco Hazelnut flavour – bringing greater choice to the everyday shopper looking to up their protein intake.”
Kellogg’s has continued to amplify its legacy as the ‘OG’ of breakfast with its recent GBP 12m integrated marketing campaign, ' See you in the morning’ and strategic investment to grow the cereal category and its iconic cereal brands.
Shoppers can get their hands on the new High Protein Bites from the start of May, exclusively in Sainsbury’s. It will then be available for shoppers to purchase across all major retailers starting in July 2025.
