USA | Kraft Mac & Cheese has introduced PowerMac, a brand-new innovation delivering 17g of protein and 6g of fibre per serving.
Kraft has been known for bringing two icons, macaroni and cheese, together and making them the Best Thing Ever.
Now, America's top mac & cheese has united the benefits consumers have sought with the same cheesiness fans know and love. PowerMac expanded the blue box lineup with added nutrition while staying true to the taste, convenience and affordability that have made Kraft Mac & Cheese a trusted household favourite for nearly 90 years.
With more than half of consumers looking to add more protein and fibre to their diets, better-for-you mac and cheese offerings continue to grow, significantly outpacing the broader mac and cheese category.
However, better-for-you mac and cheese consumers are not purchasing as frequently as the rest of the category consumers.
By combining the trusted convenience fans expect from Kraft Mac & Cheese with protein, fibre, and more, at a more accessible price than other offerings in the category, PowerMac has met the growing demand for a better-tasting, better-for-you option that buyers will reach for time and time again.
Nearly a year in the making, Kraft Mac & Cheese took a deliberate approach to entering the protein and fibre space. The brand combined PowerMac’s proprietary protein- and fibre-enriched pasta with its iconic cheese powder to meet the high standards fans expect from the top brand in the category. The result is a creamy, craveable mac that has the same cheese taste you know and love.
"Kraft Mac & Cheese has been setting the pace in category innovation with new flavours and formats, and we’re excited to extend that work with the introduction of PowerMac,” said Ashleigh Edmonds, Senior Director of Marketing for Kraft Mac & Cheese.
“As a consumer-obsessed brand, we developed PowerMac for consumers who want more from their everyday meals without compromising on great taste. PowerMac delivers the benefits fans are craving in a way that only Kraft Mac & Cheese can, with a product that outperforms similar offerings in taste, while offering more food at a better price.”
Available in two flavours, Original and White Cheddar, PowerMac will roll out at major retailers nationwide in April 2026. It will also expand to other formats later this year, making it even more convenient for fans to enjoy PowerMac.
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