AUSTRALIA | Liddells has expanded its portfolio with a first-of-its-kind innovation in the lactose-free category.
The Liddells Lactose Free Aussie Jack Burger Cheese Slices have been designed for the booming burger night culture, as demand for lactose-free dairy alternatives has continued to grow across Australia.
Developed to give consumers more variety at mealtimes, the new slices offer a real dairy, natural cheese experience without the lactose. Purpose-built for burgers, the slices melt smoothly and evenly for a superior flavour and finish.
With limited variety in lactose-free cheese a key frustration for consumers, Liddells created a product specifically designed to broaden its use beyond everyday sandwiches and into popular family meal occasions.
Zoey Saunders, SDA’s General Manager, Marketing & Food Service, said the launch reflected the company’s commitment to innovation and creating new products that meet consumer needs.
“Australian households love burger night, but for many lactose-sensitive consumers, enjoying that classic melted cheese moment hasn’t always been possible,” said Zoey Saunders.
“Our new Liddells Aussie Jack Burger Cheese Slices change that experience. They deliver the same great melt and flavour you’d expect from real dairy just without the lactose.”
Saunders added that the lactose-free category has evolved rapidly as more people choose to avoid certain ingredients for health reasons or follow specific dietary requirements.
“We know that 50 percent of Australians are making changes to their diets, and lactose-free is one of the strongest growth areas in dairy,” she said.
“By introducing a unique burger-specific slice, we’re giving consumers more choice and expanding meal occasions for the category.”
As pioneers of Australian lactose-free dairy, this launch supports Liddells’ broader commitment to offering real-dairy alternatives that don’t compromise on taste or functionality.
Lactose-free products have grown more than 12 percent year-on-year, highlighting strong consumer demand for more options.
Liddells Lactose Free Aussie Jack Burger Cheese Slices are available in 880 Woolworths stores across Australia.
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