USA | Mars, Incorporated has announced the successful completion of its acquisition of Kellanova.
The combination has brought together two iconic businesses with beloved brands, storied legacies, and outstanding capabilities, now united to shape the future of snacking.
“Today marks a transformative moment, and I’m excited to welcome Kellanova to Mars. United by more than a century of pioneering new categories and building iconic brands, Mars and Kellanova are joining forces to shape the future of snacking,” said Andrew Clarke, Global President of Mars Snacking.
“With more than 50,000 Mars Snacking Associates and partners around the world, we’re now positioned to bring consumers more of the brands they love and new innovations, while continuing to advance our sustainability commitments and invest for the long term.”
The new Mars Snacking will operate in attractive snack categories, adding Kellanova’s billion-dollar brands such as Pringles, Cheez-It and Kellogg’s to the Mars business. The existing Mars portfolio includes billion-dollar snacking and confectionery brands like SNICKERS, M&M’S, TWIX, DOVE, SKITTLES and EXTRA, as well as KIND and Nature’s Bakery.
The addition of Kellanova also expands Accelerator's portfolio, a division of Mars Snacking, with complementary brands such as RXBAR, Nutri-Grain bars, and Special K bars.
Mars, Incorporated, announced on the 14th of August, 2024, that it had entered into a definitive agreement under which Mars agreed to acquire Kellanova. The transaction received Kellanova shareowner approval on the 1st of November, 2024. The acquisition received all required regulatory approvals as of the 8th of December 2025.
