USA | Mars has received unconditional approval from the European Commission for its pending acquisition of Kellanova.
Mars and Kellanova anticipate closing the pending transaction on the 11th of December, 2025, subject to the satisfaction or waiver of customary closing conditions.
Upon close, Kellanova’s portfolio of snacking brands, which includes Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and Kellogg’s international cereal brands, will join the existing Mars Snacking portfolio, which includes beloved brands like SNICKERS, M&M’S, TWIX, SKITTLES, EXTRA and KIND.
Following the close of the pending transaction, Mars expects the combined Snacking business to generate around USD 36 billion in annual revenues, with a portfolio that includes nine billion-dollar brands.
“We are excited to have received final regulatory approval for the pending acquisition of Kellanova,” said Poul Weihrauch, CEO and Office of the President of Mars, Incorporated.
“Our focus now turns to welcoming Kellanova employees to Mars and creating an even more innovative global snacking business that delivers greater choice and quality to more consumers around the world.”
Mars Snacking will continue to be headquartered in Chicago and will operate in more than 145 markets, serving millions of consumers. Powered by a team of more than 50,000 Associates, it will operate 80 global production facilities and more than 170 retail outlets like Hotel Chocolat and M&M’S World.
Andrew Clarke, Global President of Mars Snacking, said this marked an extraordinary milestone and the culmination of years of work for many associates.
“We can’t wait to welcome Kellanova talent to Mars and create a shared, global snacking leader with a beloved range of brands,” said Clarke.
“We’ve said all along that Mars Snacking and Kellanova will be better together, building on the strength of our respective legacies and capabilities to unlock new possibilities and drive growth.”
Following the completion of the pending transaction, which remains subject to customary closing conditions, Kellanova’s common stock will be delisted and will cease trading on the New York Stock Exchange.
