USA | For generations, the OREO brand has created playful moments of connection.
Now, it's carrying that same spirit of joy and togetherness to another dedicated fanbase as it launches the MARVEL OREO Stuf of Legends Cookies at retailers this February.
Rewriting the rule book on fandom engagement, the OREO brand and Marvel designed this legendary collaboration with Marvel superfans in mind, blending a heroic storyline with the OREO cookies themselves.
Much like how Marvel fans treasure their comics and memorabilia, the MARVEL OREO Stuf of Legends Cookies feature four special-edition packs, illustrations by renowned Marvel Comics artist Todd Nauck, and contain a record-breaking 32 cookie embossments showcasing iconic characters from the Avengers, Spider-Man, X-Men, and Fantastic Four.
"OREO cookies and Marvel's epic Super Heroes share something powerful: the ability to spark joy, inspire connection, and create moments that resonate with fans," said Matt Foley, Vice President, OREO.
"This collaboration takes the iconicity of both brands and channels it into an experience where fans are not just spectators, but participants encouraged to immerse themselves in Super Hero-inspired play through the lens of OREO cookies. By fusing our playful DNA with Marvel's legendary universe, we're building an unforgettable experience that secures the OREO brand as a cultural icon."
So far, only three pack variations are set to hit shelves, with an elusive fourth pack still en route for delivery, but Marvel's mischievous villains are blocking the delivery trucks from ever arriving.
Beginning on the 2nd of February, Marvel and the OREO brand invite fans to assemble and guide a fleet of delivery trucks, ensuring the prized fourth pack reaches its destination while thwarting the evil force derailing its journey.
"Marvel fans expect epic in every moment, not just in the stories we tell, but in how they experience the brand every day," said Liz Shortreed, SVP, Americas and Global Softlines, Disney Consumer Products.
"Teaming up with the OREO brand allows us to extend Marvel's storytelling into everyday activities, transforming snack time into a fun fan moment with iconic characters and interactive digital experiences."
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