USA | Fans, get ready to assemble for the next chapter in an exciting collaboration.
Mars and The Walt Disney Company have built on their powerful relationship with the launch of a global campaign between M&M’S and Marvel in 2026.
“At Mars, our global relationship with Disney has always been rooted in a shared belief in the power of fun and creating meaningful moments of connection,” said Rankin Carroll, Chief Brand Officer, Mars Snacking.
“M&M’S and Marvel fans share a passion for characters and storytelling. This phase of our collaboration combines the best of both brands to deliver immersive experiences, content and new ways for fans to engage. By leading with what our consumers love, we’re inspiring fun, fandom and connection in a way only our two brands can.”
Driven by the belief that “It’s More Fun Together,” the M&M’S and Marvel collaboration has brought together Marvel’s iconic storytelling with the vibrant, fun world of M&M’S. This campaign united two of the world’s biggest fandoms, spanning generations and continents, to deliver fun for all consumers across the Marvel universe and the candy aisle.
M&M’S and Disney have a rich history of creating fun, immersive experiences through the colourful M&M’S Stores at Disney Springs at Walt Disney World Resort, as well as a myriad of sweet Mars touchpoints across Disney’s theme parks and resorts. The new campaign from these two brands expands its reach to even more fans in markets around the world.
Beginning in late January, this new global campaign will come to life across the entire M&M’S ecosystem, launching throughout the year in markets around the world.
The collaboration will also come to life in the candy aisle with character mashups featured on seven limited-edition M&M’S x Marvel packs.
These mashups include Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena and Orange as Red Guardian. Packs will first become available in late January in select markets and will continue to roll out globally at major retailers throughout the year.
“We have a wonderful long-term relationship with Mars that enables us to come together in exciting ways,” said Mindy Hamilton, Senior Vice President of Alliances Marketing & Creative at The Walt Disney Company.
“The Marvel Universe has built a rich legacy through iconic storytelling, resonating with generations of fans, and it was fun to imagine what could happen if M&M’S Spokescandies were part of that fandom, too. The result is an engaging global campaign that honours fans of both brands, celebrating moments of connection and fun.”
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