UK | Morrisons has announced that it will be offering a five percent discount for farmers to use in its stores and online.
The appreciation has been extended to all Morrisons livestock suppliers who provide lamb, beef and pork; egg and fruit and veg growers who supply Morrisons directly; and dairy persons with a Morrisons contract.
The five percent discount for farmers has expanded Morrisons' business support package for UK farming, which already includes long-term contracts and cash flow programmes.
"Now and always, we stand shoulder to shoulder with British farmers, some of the unsung heroes of our society, growing and providing home-grown food, which we all benefit from every day,” said Rami Baitiéh, Morrisons Chief Executive Officer.
“As British farming’s single biggest direct customer and in light of the recent Budget, our £1.4billion investment in UK farming demonstrates our core commitment to long-term relationships through contracts, cashflow schemes and practical industry support.”
Morrisons ‘For Farmers’ range, which includes milk, eggs, cheese and cream, also enables customers to give back directly to food producers and has raised over £25 million. As more customers support British farmers, additional products will be considered for the range in the coming months.
Morrisons manufacturing business Myton Food Group has provided further cashflow support for cattle farmers for years. The company funds £11m worth of cattle, helping farmers manage their budgets and grow their businesses.
Morrisons has also continued to champion the farming community through training and has invested in the Prince's Farm Resilience Programme, offering free business skills training to family farms.
Earlier this year, Morrisons announced a Farmers’ Council, which will meet with Morrisons' CEO and Board twice yearly to discuss Morrisons' role in working with British farmers to deliver long-term and sustainable farming partnerships.
The next meeting will take place in December, hosted at Morrisons' head office ahead of the busy Christmas period.
