AUS | Brown Brothers, Australia's leading family-owned winery, has been crowned as the most powerful brand in the Australian wine market, according to the recently released IWSR Australia Landscapes Report. Renowned as a critical authority on data and insights within the beverage alcohol market, IWSR's findings surpass other prominent brands like Jacob's Creek and Penfolds.
The evaluation is grounded in a combination of awareness, conversion, and connection metrics among Australia's regular wine drinkers. What sets this achievement apart is that the top three most powerful brands, including Brown Brothers, are all domestically produced, underscoring the strong preference for and support of local wineries among Australian consumers.
Katherine Brown, the first female family winemaker and a fourth-generation member of the Brown family, expressed her delight at this remarkable milestone. She emphasised that this recognition reinforced Brown Brothers' commitment to crafting exceptional wines that resonate with the hearts and palates of Australian wine enthusiasts.
Acknowledging the significance of consumer loyalty and industry partnerships in shaping the strength of the Brown Brothers brand, Katherine Brown expressed gratitude towards both. With a legacy spanning over 134 years, Brown Brothers is home to some of Australia's beloved wines, holding the coveted positions of the #1 selling Prosecco with Brown Brothers Prosecco and the #1 selling Australian white wine with Brown Brothers Moscato.
The winery's philosophy is deeply rooted in experimentation, innovation, and a passion for creating wines consumers love. Each range celebrates the diverse expressions of wine, from reds and whites to fruity and sparkling varieties, showcasing the Brown Brothers' commitment to bringing joy to wine lovers in every sip. This recognition as the most powerful brand adds another layer to the winery's rich tapestry of success and underscores its enduring connection with the Australian wine landscape.
