New Snacking Sensation: Reese’s Filled Pretzels

Reese's Filled Pretzels

USA | Reese's, the No. 1 candy franchise in the US, just launched a new snacking sensation.

Introducing Reese's Filled Pretzels, the crunchy, peanut-butter-packed combo you didn't see coming but absolutely needed.

The brand may have reached the summit of snacking with this one. Picture the centre of a Reese's nestled inside a crunchy pretzel, a mouthwatering combination that perfectly balances salty and sweet.

The secret to this treat? A thick and creamy peanut butter filling that delivers Reese's iconic taste. The snack aisle just got a lot more awesome.

"We know our fans are always on the hunt for new ways to get their Reese's peanut butter fix, and trust us, this one's a total game-changer," said Natalie Perera, Director of salty snacks at The Hershey Company.

"Crunchy, creamy, sweet, salty – it's like the snack universe finally got it right. One bite, and you'll get it."

Reese's Filled Pretzels are the ultimate snack satisfaction, whether it's game day, movie night, or a 3 p.m. snack attack.

These new offerings are rolling out in three sizes:

  • 5-ounce bags (for snacking when you're on the move)
  • 9-ounce pouches (just the right size for a me-time snack break)
  • 18-ounce jars (big enough to share…if you're feeling generous)

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