AUSTRALIA | Noosa Chocolate Factory has expanded, providing an enhanced experience for chocolate and coffee lovers in Brisbane’s city centre.
The much-anticipated Adelaide Street store launch followed an extensive renovation and expansion that will provide a greater offering to chocolate lovers and introduce an inviting dine-in space for customers to enjoy.
The revamped store opening marked a significant milestone in Noosa Chocolate Factory’s commitment to delivering high-quality, handmade chocolate and premium coffee to Brisbane’s city workers and visitors.
“Our expansion at Adelaide Street is now complete, and we are thrilled to welcome customers into our newly designed space,” said Nick Southon, general manager of Noosa Chocolate Factory.
“This upgrade allows us to offer more of our hand-crafted chocolates and a dedicated dine-in area where customers can relax and enjoy our signature hot chocolate and coffee.”
This investment came as global cocoa prices rose, yet demand for Noosa Chocolate Factory’s fresh, locally made products remained strong. Southon added that the company was committed to maintaining quality while adapting to economic challenges.
“We continue to invest in our retail presence within South East Queensland to ensure product quality is never compromised. Our chocolates are made with natural ingredients, free from chemicals, making them a unique offering for chocolate lovers visiting or living in Noosa, the Sunshine Coast and Brisbane.”
The grand opening followed the successful launch of a new Brisbane Arcade store in late 2024. The store quickly became a go-to destination for seasonal and best-selling chocolates. The independent chocolatier also recently relaunched its website with click-and-collect and delivery options within 10km of each store.
“The reason we only deliver within a relatively small radius of our store and factory is to maintain the integrity of the product. We won’t ship our chocolates interstate until we have the appropriate packaging solutions to guarantee the chocolate is fresh and of the highest quality.”
The expansion of the Adelaide Street location further strengthened Noosa Chocolate Factory’s retail footprint in Brisbane, allowing even greater access to its renowned confections.
The updated store features a larger retail space to accommodate a broader range of chocolates and confectionery. It also has a fresh, contemporary design that reflects the brand’s commitment to quality and craftsmanship.
Customers can now enjoy an enhanced experience, whether grabbing their favourite chocolate treat on the go or sitting down to savour a perfectly brewed coffee.
“The support from our customers has been incredible, and we look forward to enhancing their experience even further. This is another step in our journey to make Noosa Chocolate Factory’s fresh, handcrafted chocolates even more accessible to chocolate lovers.”
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