UK | M&S Food has become the UK’s first retailer to move single and twin garlic baguettes into paper packaging.
As part of Plan A, M&S has committed to removing one billion plastic packaging units by 2027.
All M&S’s single and twin garlic baguettes are now available in FSC-approved paper packaging, which can be easily recycled as paper at home. A popular choice with M&S customers, the single garlic baguette is M&S' biggest seller in garlic bread, selling 4.3 million units annually.
Reducing plastic packaging has been one of the critical issues M&S customers care strongly about. The retailer has a leading track record of taking action, such as being the first national retailer to introduce a fully recyclable paper fibre coffee cup and lid earlier this year.
“We know our customers rank packaging as a top priority, and M&S is committed to reducing plastic packaging as a key part of our Plan A roadmap to Net Zero,” said Lucinda Langton, Head of Sustainability at M&S Food.
“It's a good step forward to remove 5.5m units from our supply chain, and we continue to work with our suppliers to find innovative new materials, processes, and equipment so we can make changes at scale. These changes mean our customers can trust that the M&S quality products they love are made, sourced, and packaged with care.”
Other industry-leading moves have included switching from a plastic bag to a paper band on banana bunches and switching key produce lines such as British Collection vine tomatoes, mushrooms, and tropical fruit to cardboard solutions.
At the end of last year, M&S also announced that it had met its target of removing 75 million plastic units in 2023/24, four months earlier than planned. The brand has committed to remove one billion units by 2027 as part of its Plan A roadmap to net zero by 2040.
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