USA | PepsiCo has announced the U.S. launch of Alvalle gazpacho, a ready-to-eat refrigerated soup made with vegetables and extra-virgin olive oil.
The introduction has marked a continued step in the company’s expansion into fresh, meal-adjacent foods and the growing chilled category.
Alvalle has arrived as consumers increasingly seek simple, recognisable ingredients paired with convenience. Positioned in the refrigerated aisle, the product offers a ready-made option that can be enjoyed as part of small meals, snacks or meal complements in fast-paced, everyday routines.
“Alvalle meets a very real consumer need; people want food made from recognisable ingredients that fits into their everyday lives,” said Pol Codina, Senior Vice President and General Manager of Food Ventures at PepsiCo.
“As we expand our portfolio, we are focused on bringing more real, ingredient-forward foods into everyday eating occasions.”
Alvalle is a Mediterranean-style chilled soup rooted in traditional gazpacho, blending culinary heritage with convenience to offer a contemporary way to enjoy a classic dish.
The U.S. launch of Alvalle reflects broader shifts in food and retail trends and supports PepsiCo’s strategy to expand beyond traditional categories and meet consumers in evolving eating occasions.
“The way people eat continues to evolve, and we're seeing growing demand for foods that combine convenience, quality and great taste,” said Marisa Perez, Senior Vice President and General Manager of Fresh Experiences Portfolio at PepsiCo Foods U.S.
“Consumers are looking for simple, delicious options that fit seamlessly into their everyday lives, and Alvalle helps us meet them where they are today. Whether it's an addition to a busy weekday lunch, an afternoon snack or a casual summer gathering, Alvalle offers a ready-to-enjoy option made with quality ingredients.”
Alvalle is now available at select Whole Foods Market locations in the United States.
More global news here
