The latest buzz in the world of beauty and flavours is the collaboration between Burt's Bees and Hidden Valley Ranch.
The two companies have joined forces to create a limited-edition set of lip balms inspired by elements of a hot wings meal with flavours like Hidden Valley Ranch, fresh carrots, crunchy celery, and buffalo sauce.
This was after the latest consumer insight trends that many people want to taste ranch and hot wing sauce on their lips all day.
These lip balms were released earlier this year, and the four-pack kit reportedly sold out online in less than 24 hours.
What started as a playful idea quickly gained momentum, thanks to the overwhelming support of fans from both brands. The lip balms already have a 3.5-star rating, but the reviews are primarily from superfans begging for a restock of this limited-edition release.
Burt's Bees encourages users to layer up the flavours to experience the full taste of a Super Bowl party.
