USA | After years of fan pleas, the most requested flavour, Frosted Chocolate Chip Cookie Dough, will officially return.
With chocolate chip cookie-inspired sweetness layered inside a golden, flaky crust and topped with a chocolate icing swirl, it's the same crave-worthy taste fans will remember and newcomers will love.
Every bite delivers the perfect mix of nostalgia and indulgence, comforting, familiar and impossible to resist.
Alongside the fan-favourite return, the brand will also be debuting Pop-Tarts Protein, a brand-new innovation. With 61 percent of snackers seeking protein offerings, these new toaster pastries deliver 10g of protein per serving while staying true to the flavour fans crave.
A satisfying choice for mornings, snack breaks or whenever cravings strike, fans can enjoy three classic flavours: Protein Slammin' Strawberry, Protein Boostin' Brown Sugar Cinnamon and Protein Bumpin' Blueberry.
"Our fans continue to show us how passionate they are about their favourite flavours, which is how we knew it was time for Frosted Chocolate Chip Cookie Dough to make a comeback," said Leslie Serro, Vice President of Marketing for Pop-Tarts.
"At the same time, we're thrilled to introduce Pop-Tarts Protein, our boldest innovation yet. It delivers the same Crazy Good taste people love, now with a bonus of 10 grams of protein per serving."
Fans can get their hands on both Pop-Tarts Frosted Chocolate Chip Cookie Dough and Pop-Tarts Protein varieties on shelves starting this November.
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