Sainsbury’s Commercial Transformation

Sainsbury's

Sainsbury’s has announced it will partner with SAP to revolutionise its commercial systems.

J Sainsbury plc (Sainsbury’s) has announced a new partnership with SAP, revolutionising its commercial systems and helping drive Next Level Sainsbury’s ambitions.

By consolidating its legacy systems, Sainsbury’s will achieve increased business agility through cloud-based solutions and a simplified, cost-optimised technology estate.

SAP has been appointed to lead the design of the new solution in partnership with Accenture, the leading transformation partner and Amazon Web Services (AWS) cloud provider.

“We’re excited to be working with a brilliant partner network in SAP, Accenture and AWS to completely revolutionise our commercial systems, which are the heart and lungs of our business operations,” said Rhian Bartlett, Chief Food Commercial Officer at Sainsbury’s.

“This is a huge step forward in our Next Level Sainsbury’s plan, as we continue to invest in market-leading technology that allows us to keep growing at pace and maintain our momentum towards becoming the First choice for food.”

The transformation will enable future system flexibility and allow to respond to ever-evolving customer propositions and needs. By adding new capabilities and capacity to its commercial systems, the retailer can manage products on promotion increasingly flexibly, allowing customers a more tailored value experience.

“I feel incredibly proud to partner with Sainsbury’s on this transformation programme. We are best placed, with the most complete retail solution in the industry, to drive real impact and outcomes for the company’s customers, colleagues, suppliers and shareholders,” said Leila Romane, Managing Director SAP UK and Ireland.

“We all appreciate the opportunity in front of us and, with our valued ecosystem partners, match Sainsbury’s ambition to set a gold standard across the food retail industry to drive growth and provide an exceptional customer experience.”

The project will benefit customers, suppliers, colleagues, and shareholders by simplifying and integrating systems and tools into one cohesive platform and creating a single ecosystem for Sainsbury’s colleagues and suppliers to communicate. This will reduce complexity and improve efficiency for suppliers, helping drive returns.

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