UK | Sainsbury’s has celebrated the opening of its first new store of the year with the arrival of its Burnt Oak Broadway local store in Edgware.
Employees cut the ribbon at the new 2,626 sq. ft store, which offers a carefully curated range of meal deals, fresh bread and cakes baked daily in-store, delicious fruit and veg, meat, fish, and meal solutions.
Customers can also enjoy a self-serve Costa Coffee machine and take advantage of a new Click and Collect service, making it easy to order online from Sainsbury’s much-loved Argos, Habitat and Tu Clothing brands for collection.
The new store team will work together to support good causes in the community, for example, by redistributing surplus food locally to those who need it most via the retailer’s partnership with Neighbourly.
“It’s been fantastic to welcome our first customers to their new store today – all our colleagues have worked hard to get everything ready for today’s opening and we’re delighted with the result,” said Avinson Correia, Sainsbury’s Burnt Oak Broadway Local Store Manager.
“We’re really looking forward to bringing our passion for food and excellent customer service to Burnt Oak for years to come.”
Employees at the new store will also benefit from a sector-leading five percent increase that Sainsbury’s has announced for all hourly paid in the year ahead.
This will be split into two increases throughout the year. In March, employees in London will receive a pay boost from GBP 13.15 to GBP 13.70 per hour, followed by a further increase to GBP 13.85 in August.
“It was a pleasure to attend the opening of Sainsbury’s Burnt Oak Broadway today and take the opportunity to hear what our new customers think, hot on the heels of launching our brand new neighbouring supermarket in Hendon last November,” said Patrick Dunne, Sainsbury’s Director of Property, Procurement and EV Ventures.
“We’re excited to be a part of the stylish Icon development, where our new store will provide even more convenience and choice for customers in this part of London.”
The new Burnt Oak store is located on the ground floor of SNG’s new Icon at Burnt Oak development.
