USA | Whole Foods Market opened the second location of its smaller format store concept, Whole Foods Market Daily Shop, in the StuyTown development of New York City’s East Village.
The 10,000-square-foot store includes a Juice & Java venue, offering coffee, tea, juices, smoothies, sandwiches, and desserts. The new location’s product assortment features more than 400 local items from the Northeast, each meeting Whole Foods Market’s rigorous quality standards.
“We are excited to open the second Whole Foods Market Daily Shop location and to join the StuyTown community. This store is unique and reflects the energy, diversity and culture of the neighbourhood we serve,” said Christian Damaso, store team leader for Whole Foods Market Daily Shop.
“We’ll be stocked with fresh, high-quality ingredients and prepared foods, whether customers are picking up coffee or a smoothie, grabbing lunch to go, or doing their weekly grocery shop, and we look forward to welcoming our customers into this new space.”
On opening morning, customers were treated to complimentary coffee and breakfast bites, and the first 300 customers in line also received a limited-edition tote bag.
Additionally, on opening morning, Whole Foods Market presented Harlem-based supplier Uncle Waithley’s with a low-interest loan through the grocer’s Local Producer Loan Program (LPLP), to help grow their operations and support expansion to more Whole Foods Market locations.
Through LPLP, Whole Foods Market lends money to small-scale, local or emerging producers to help them grow their businesses. To date, the retailer has provided over 408 loans, representing roughly USD 34 million in capital for recipients.
As part of its ongoing commitment to supporting local communities, Whole Foods Market contributed in-kind products to support the work of The Bowery Mission and will also donate to local nonprofit Nazareth Housing.
In April, Whole Foods Market announced that a third Whole Foods Market Daily Shop location will open in New York City’s Hell’s Kitchen neighbourhood on the 4th of June.
Future Whole Foods Market Daily Shop locations are also planned for Hoboken, N.J., and Brooklyn’s Williamsburg neighbourhood.
