UK | Tesco launched its ‘Back From Holiday Shop’ pop-up designed to help returning travellers replenish the essentials and stock up on the home comforts they've missed.
The initiative followed research revealing that a quarter of Brits found coming home to an empty fridge one of the most frustrating parts of returning from holiday.
Tesco teamed up with Clubcard Reward partner easyJet holidays and London Southend Airport to bring the ‘Back From Holiday Shop’ directly to the airport baggage hall. Offering the ultimate welcome home, returning travellers were able to pick up a complimentary bag of Tesco essentials straight from the baggage carousel.
Topping the list was that first proper cuppa, with over half (57 percent) of holidaymakers craving a cup of tea after returning from a trip, with fresh milk a must-have for over half of Brits (56 percent).
No welcome home would be complete without a classic British biscuit, with more than a quarter (28 percent) reaching for a custard cream the moment they were back on UK soil.
The research also highlighted that the appetite for simple, comforting staples. Beans on toast has led the way at almost a quarter (24 percent), reaffirming its status as a go-to post-holiday staple.
More surprisingly, porridge also made the list at 14 percent, showing that even the most unassuming breakfast comforts hold real appeal after time away.
Despite spending their trip soaking up the sunshine and sampling local cuisine, the classic Sunday roast has been crowned the meal that 31 percent of Brits looked forward to most after a holiday abroad, rising to over 10 percent more for those in the North East (42 percent).
In fact, 63 percent of Brits agreed that you simply can’t recreate a proper roast overseas, and nothing made them feel truly at home quite like sitting down to one.
While holidays were all about switching off and indulging, the majority of holidaymakers agreed they liked to strike a balance with their diet once back home, opting for fresher, healthier options. Fresh produce, including British strawberries, cucumber and carrot sticks, were all among the top choices for easing back into everyday eating after the holiday.
From speedy meals to healthier treats and home comforts, Tesco has packed the baggage carousel bundles with everyday essentials, including a bathroom cupboard staple. The research showed that over 65 percent were keen to keep their holiday glow going after touchdown, with soothing after-sun care ranking among the most wanted items.
Thirty-six percent of travellers picked up a bottle after returning home, particularly popular with younger holiday makers (18-25) at 56 percent, either to prolong their sun-kissed glow or to calm skin that may have seen a little too much sunshine.
The Back From Holiday Shop was launched as part of Tesco’s "Need Anything From Tesco?" campaign, which highlighted the ways Tesco went above and beyond for its customers.
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