UK | Bluey fans can look forward to the launch of Kellogg’s non-HFSS Bluey snack bars.
This new addition responded to growing demand for healthier, great-tasting snacks, offering families a variety of options.
The bars come in two flavours: Chocolate and Strawberry & White Chocolate, and each bar has combined crispy and chewy textures, crafted from a perfect blend of wholegrain oats and crispies; each mouthful is a perfect blend of taste and texture.
The Chocolate variant has been paired with creamy milk chocolate chips. Whilst the Strawberry has zingy fruit pieces and indulgent white chocolate chips for the perfect balance of flavour.
The launch was built on the success of Kellogg’s Bluey Multigrain cereal, a non-HFSS, high-fibre cereal that became the brand’s best-performing NPD in 2025 and went on to win Product of the Year 2026.
The new snack bars have extended the partnership into new occasions, helping retailers tap into strong demand for trusted, family-friendly brands.
“We know parents are often looking for snacks that strike the right balance between taste and nutrition, especially as children grow beyond the toddler stage and choices become less clear. Bluey Snack Bars are designed to meet that need, offering a non-HFSS option that doesn’t compromise on taste or fun,” said Holly Wright, Senior Brand Activation Manager.
“Building on the success of our award-winning Bluey cereal, this launch is another step in how we’re using strong partnerships and insight-led innovation to grow the category. We’re proud to be shaping the future of the category and helping retailers meet evolving shopper needs.”
Kellogg’s Bluey bars will be rolling out across major retailers, including Tesco, Asda and Morrisons, from the end of July.
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