UK | Steens Honey has announced a partnership with Sainsbury’s.
Steens Raw Mānuka Honey is the only Mānuka Honey on the market that is entirely raw and unpasteurised, with no fine filters used from extraction through to packing. It is now available in a new 340g Squeezy format in Sainsbury’s stores throughout the UK.
With strong sales in the UK over the last 15 years, Steens Honey is currently outperforming the category. Emma Hulse, Steens' CEO, believed this was because Steens Honey is a truly premium, high-quality product that is as close to nature as possible.
“There is a consumer movement against highly processed foods and an increase in popularity of the ‘food is medicine’ mantra. Steens offers a wholefood option with minimal processing, feeding our success in all markets,” said Hulse.
“Thanks to the growing awareness and vast health benefits that natural wholefoods offer, our Mānuka honey is growing rapidly in popularity not only in the UK but across the US, EU and further afield”.
In the United Kingdom, the honey market grew by 5.1 percent on last year’s figures to reach GBP 198,328,765, with Mānuka Honey representing 13.6 percent of total honey sales value.
The sales figures for Mānuka Honey have also grown by one percent year on year, along with the volume share, showing strong growth in the category.
Steens Honey is a vertically integrated company. With over 40 years of beekeeping and honey distribution experience, Paul and Sheryl Steens have provided people worldwide with a product they know is “as close to dipping your finger into the hive as you can get,” providing unique health and wellness benefits.
“It still is quite surreal that the honey we make and eat is shared with others both at home and across the globe, and has the ability to not only be simply enjoyed but can heal and improve lives,” said Paul and Sheryl Steens.
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