SINGAPORE | This week at NRF's Big Show Asia Pacific 2025, FairPrice Group (FPG) and Google Cloud showcased FPG’s Store of Tomorrow (SOT) programme.
This was a roadmap to embed the latest cloud and AI technologies into new and existing in-store and omnichannel retail touchpoints, redefining customer experiences at FairPrice supermarkets.
Currently being piloted at FairPrice Finest in Sengkang Grand Mall, FPG’s cloud-connected shopping carts, called “Smart Carts,” help guide consumers through in-store navigation, spotlight promotions for nearby products as they browse aisles, and provide product recommendations tailored to their shopping needs.
Customers can also use the Smart Carts’ built-in scanners for convenient scan-and-pay transactions.
This enhanced omnichannel experience is enabled by the integration of hardware and software from TROLLEE with FPG’s retail operations systems and consumer app. In addition, the solution simultaneously uses Google Cloud’s Gemini API on Vertex AI to dynamically generate product recommendations.
To offer further convenience and flexibility to customers, FPG plans to implement biometric payment in-store, supported by Google Cloud infrastructure, and has integrated its consumer app with MyInfo.
FPG has also developed Grocer Genie, a one-stop portal for AI-assisted store operations and a key pillar of its SOT program, with Google Cloud and its partners Tata Consultancy Services and FlutterFlow.
Integrated with AI agents built using Vertex AI, BigQuery, and Gemini models, the portal is accessible through multiple channels, including mobile (i.e., iOS, Android) and a web app.
Going a step further, FPG will deploy a video analytics solution that seamlessly integrates Google Cloud’s Vision AI and Gemini models with existing in-store CCTV infrastructure and Grocer Genie.
The SOT programme is the first in a series of initiatives that FPG has planned to make every day a little better for those it serves.
It aims to pilot more than 20 new digital solutions annually for the next three years, enabling its customers in Singapore to benefit from enhanced shopping experiences while stretching their dollar through hyper-personalised deals tailored to their tastes, budget, and purchasing habits.
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