AUSTRALIA | Drakes, Australia’s largest independent supermarket retailer, has announced the launch of Drakes Cellars.
This is a fresh new identity for Drakes’ liquor offering, rebranding all current Drakes Cellarbrations stores under the new banner.
Officially launching on the 30th of June 2025, Drakes Cellars will open across six locations at Aston Hills, Eyre, Findon, Gawler East, Mount Barker and Wallaroo, with Paramount Liquor joining as the exclusive supply partner.
This exciting step will enhance Drake's commitment to providing local customers with exceptional convenience, quality, and value, now extended into the world of wine, beer, and spirits.
With a new look and name comes the same core values that have driven Drakes for 50 years: 100 percent family-owned, locally focused, and independently strong.
“Partnering with Drakes is a natural fit. We’re both family-owned businesses that back ourselves, back our people, and back our vision for growth,” said Leigh Rowe, Director of Paramount Liquor.
“This partnership is built on trust, shared ambition, and a clear goal: to create something better for South Australian liquor retail. We’re proud to support Drakes as their primary liquor supplier and banner group, and we’re excited about what we can build together.”
With Drakes Cellars, customers can expect the same dedication to quality, service, and community.
“At Drakes, we’re here for a good time and a long time,” said John-Paul Drake, Director of Drakes.
“We’re extremely proud to be working alongside another Aussie business to give our customers more choice in what they can buy. As the largest independent and family-owned businesses in our respective industries, it’s like wine and cheese – a match made in heaven.”
To celebrate the launch, Drakes Cellars stores will be hosting exclusive opening specials, along with in-store tastings from some of South Australia’s best local wineries, breweries, and distilleries.
Customers can also explore the full range online, with convenient click & collect and delivery options available.
