AUSTRALIA | Australia’s most iconic and original thirst-crusher is stepping into a new era.
SOLO has launched a brand-new drink, SOLO Energy, a fresh spin on its iconic lemon flavour, now with guarana, caffeine, and B vitamins.
For over 50 years, SOLO has been Australia’s go-to lemon flavoured soft drink – shared at family BBQs, crushing thirsts during halftime, and cracked open on scorching summer days. But now, the thirst-crusher is energised.
“People know and love that thirst-crushing, SOLO lemon taste – it’s iconic and delicious. We are thrilled to introduce SOLO Energy to Australians, the drink that now energises those thirst-worthy moments. SOLO Energy is an energy drink first, but it still carries hints of that unmistakable SOLO flavour," said Jarrod Dooley, Asahi Beverages Head of Marketing Non-Alcoholic Brands.
“With SOLO Energy, we’re carving out a new segment for one of Australia’s most iconic drinks – it’s not just our classic soft drink with an energy kick, this is a fresh take, now with the added boost to help you Crush Whatever’s Next.”
Entering the AUD 1.3 billion energy drinks category, which is not only the fastest-growing segment in grocery but also the largest in petrol and convenience, the brand has aimed to set itself apart and cut through a highly competitive market.
With 31 percent of Australian households already purchasing energy drinks, the new drink draws on decades of its Australian brand to deliver a product that feels both familiar and new.
SOLO Energy is available in 250ml and 500ml cans, and in both full-sugar (with five percent crushed lemon) and zero-sugar options. The 250ml can contains 75mg of caffeine, the equivalent of around a shot of caffeine in an espresso.
It is now available across petrol and convenience stores, and from late June, at Coles, Woolworths, and independent retailers.
