UK | Instacart and Morrisons have launched Caper smart trolleys at Morrisons' Preston, marking Instacart’s first retail partnership in the UK for its AI-powered smart trolley.
Caper smart trolleys have brought the convenience and intelligence of online shopping directly into the store. The launch has come at a time when consumers have sought technology that helps them shop more efficiently, stay on budget, and rediscover the joy of browsing the aisles.
"Our customers are at the heart of everything we do, and we're always looking for ways to make their weekly shop easier, more rewarding, and more enjoyable, to give them more reasons to shop at Morrisons," said Gordon Macpherson, Productivity Director at Morrisons.
“Caper smart trolleys do exactly that, giving customers real-time visibility of their spending, instant access to their More Card savings, and a more seamless experience in the aisle. We're proud to be the first UK retailer to bring this technology to our customers, and we look forward to seeing how shoppers in Preston and across Lancashire respond to this innovative new trolley in this in-store trial.”
Caper smart trolleys can automatically recognise items as they are placed in the trolley, including weighing fresh produce on the spot. Customers can bag items as they shop, saving time throughout the trip and making checkout quicker and easier.
The trolley's touchscreen displays a running basket total to help customers stay on budget, makes relevant product recommendations, and enables shoppers to scan their Morrisons More Card to instantly access loyalty savings and promotions throughout their shop.
At the end of their trip, customers simply scan the barcode displayed on the trolley's screen at a dedicated Caper checkout lane to complete payment.
"Caper smart trolleys represent a new era for in-store grocery shopping - one where the physical store is as intelligent and personalised as the best online experience," said David McIntosh, Chief Connected Stores Officer at Instacart.
“Customers want technology that helps them stay on budget and discover products they love, and Caper smart trolleys deliver both, directly in the aisle. We're proud to bring this to the UK for the first time through our partnership with Morrisons, who share our belief that technology should make the weekly shop not just easier, but genuinely more enjoyable."
Caper smart trolleys are now live in more than 100 cities across the US and Australia with Kroger, Wakefern Food Corp., Schnucks, Coles, and more. Customer reception has been notably strong, with NPS scores above 70 at rolled-out locations, in line with some of the world's most loved brands.
Caper smart trolleys are part of Instacart's Connected Stores suite of technologies, built to help grocers bridge the online and in-store shopping experience.
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