As part of its initial response to the Auckland flooding, Countdown has donated $100,000 to help organisations giving communities on-the-ground assistance. The funds have been split between New Zealand Red Cross, Auckland City Mission, Sunday Blessings Auckland, Everybody Eats and the Auckland Council Emergency Relief Fund.
Countdown has also donated $15,000 of gift cards to the Māngere Evacuation Centre and seven tonnes of food from the Mairangi Bay store to KiwiHarvest alongside $25,000 worth of pantry staples.
“In times of crisis, it is critical that we work together to support those most in need. Our charity partners are providing meaningful on-the-ground assistance and support to impacted communities and so from today, we’ll be activating Round Up in all of our stores, meaning customers can easily donate to flood relief efforts,” said Spencer Sonn, Countdown’s Managing Director.
At the in-store checkout, customers that are can, are able to round up their totals to donate extra funds to flood relief efforts.
“We know the coming days won’t be easy, and the recovery efforts will stretch over many weeks and months. Our teams will continue to stand together with our customers to support impacted communities, as well as provide further support to our charity partners to help those most in need to recover.
“We absolutely appreciate that not everyone will be in a position to donate, but if you can round up in-store, it will help make a difference to recovery efforts.”
