AUSTRALIA | The Sydney Swans have welcomed global Korean food brand bibigo to the red and white family as an official supplier.
The Swans will join a strong lineup of international organisations working with the bibigo brand, including the Los Angeles Lakers, the CJ Cup Byron Nelson, and the globally popular Netflix series Squid Game.
CJ Foods, a global leader in authentic Korean food for over 60 years, offers a range of products under the bibigo brand that celebrate Korea's rich taste and culture. This has marked bibigo’s first sports partnership in Australia as the brand continues to grow its presence.
“We are thrilled to partner with a prominent global brand in bibigo and are proud to be part of its first sporting collaboration in Australia,” said Sydney Swans CEO Tom Harley.
“Not only is it fantastic to bring a globally renowned brand to the AFL but also to celebrate the fusion of sport and culture, which is something we are truly passionate about.”
Sydney Swans members and fans will have the chance to experience bibigo’s delicious Korean flavours on game days, with complimentary Mandu (Korean dumplings) and other snack samples available at both AFL and AFLW home matches throughout the season.
“We know Australians have a growing love for K-culture, and we’re excited to bring our authentic Korean food products to even more Aussie households," said Eugene Cha, CEO of CJ Foods Oceania.
“This partnership with the Sydney Swans marks our first official sporting collaboration in Australia, and we’re proud to team up with a club that shares our values of passion, community, and excellence.”
Cha added that the bibigo brand has served as a cultural bridge between Korea and Australia, connecting people through food.
“We can’t wait to serve our delicious 'Australian made' Mandu dumplings and snacks to fans on game days and continue showcasing the rich taste of Korean food across the country.”
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