Waitrose plans to introduce more than 130 new products to its No.1 range, including delicious new ready meals, dips, pasta and sauces, coffee, desserts, bakery treats, and meat and fish.
These new products include No.1 Heather Honey Smoked Salmon, infused with aromatic honey from bees that forage on the heather moors of Scotland and No.1 Wagyu Rib Eye Steak.
The No.1 Croissant Cups are made with churned creamy French butter, while the No.1 Best of British Berry Preserve boasts British strawberries and raspberries that have been hand-stirred to perfection.
No.1 is a Pistachio Croissant with an indulgent creamy filling and a unique corbeille shape that can’t be found in any other supermarket, and No.1 is Tomato and vodka Sauce.
“Our No.1 range is the ultimate brand for food lovers, and we are excited to introduce some truly innovative new products as part of our relaunch. No.1 offers the best quality and taste, and it is the go-to for those who appreciate excellence in every meal,” said Maddy Wilson, Head of Own Brand & Innovation at Waitrose.
“Personally, I’m really excited about our fresh No.1 Tomato and vodka Pasta sauce. It’s made using juicy, full-flavoured Pomodorini cherry tomatoes, double cream, and a dash of vodka, and it’s perfect for a delicious yet quick weeknight dinner or even a cheeky Bloody Mary at the weekend.”
Martyn Lee, Executive Chef at Waitrose, added that the team was incredibly proud of the No.1 relaunch.
“We’ve scoured the restaurant scene and explored the hottest trends across food and drink to create incredible products for food lovers, including Keralan-inspired Fish Curry, Truffle Houmous and a delicious Blonde Cream Liqueur,” said Lee.
“I’m sure that The Perfect Ploughman's will become my lunchtime staple in no time.”
No.1 has also catered for those who love to sip something special by introducing new spirits, including the No.1 Blonde cream liqueur, a rich and indulgent drink inspired by the Waitrose No.1 Blonde Chocolate bar.
There is also a fantastic selection of wines, including the No.1 Côtes du Rhône Villages, which is made exclusively for Waitrose by esteemed producer Ferraton Père et Fils.
Customers will see No.1 products in a refreshed, even more premium packaging design, which is distinctly different from its core offer and will continue to stand out on the shelf.
The relaunch of Waitrose No.1 follows several brand launches, branded exclusives, and partnerships that have already hit Waitrose's shelves this year.
