USA | Whole Foods Market has expanded the international reach of its private-label brand, introducing a broad selection of organic and responsibly sourced products to Asia.
Grocery shoppers in Singapore will now be able to purchase hundreds of Whole Foods Market exclusive branded items, including many of the top sellers previously only available in the US.
The leading organic grocer will launch with nearly 300 private-label products across various categories, complementing the tens of thousands of grocery and everyday essentials available on Amazon.SG, Amazon Fresh and local grocery and speciality retailers in the region.
Additionally, the Whole Foods Market Exclusive Brands will be available in-store at Little Farms, a natural and organic supermarket in Singapore. With eight locations across the city-state and a recognised commitment to quality sourcing products, Little Farms is the ideal retailer to introduce these brands to the region.
The Whole Foods Market Exclusive Brands coming to Singapore include a selection of items from the 365 by Whole Foods Market, Whole Foods Market Exclusive Brand and Whole Paws. 3
65 by Whole Foods Market offers a wide assortment of essentials without compromising on value. The Whole Foods Market private label provides customers with culinary-forward food flavours. For our four-legged furry friends, Whole Paws offers nourishment without compromise.
“Whole Foods Market has passionate fans around the world, and we’re thrilled to bring a piece of Whole Foods Market to Singapore,” said Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer at Whole Foods Market.
“For 45 years, we’ve been committed to making organic products more accessible, and we’re excited to introduce ourselves to an entirely new market where the demand for high-quality and sustainable grocery options continues to grow.”
Since 1990, the company’s 365 by Whole Foods Market brand has become a customer favourite, combining affordable prices, exceptional quality and industry-leading standards in organic sourcing, animal welfare and culinary innovation.
All these products meet Whole Foods Market’s rigorous quality standards, which ban more than 550 ingredients, including hydrogenated fats, high-fructose corn syrup, and artificial sweeteners.
Whole Foods Market currently has more than 4,000 SKUs in their Exclusive Brands portfolio. In 2025, the Exclusive Brands portfolio sales are up over 50 percent compared to 2019.
The move is part of Whole Foods Market’s broader growth strategy, including the introduction of new formats like its Daily Shop stores and an expansion of direct-to-consumer shipping for private label products across the U.S. Whole Foods Market currently has 100 stores in the pipeline.
“Expanding Whole Foods Market’s footprint by bringing these thoughtfully developed products to Singapore is one more way we’re fulfilling the company’s higher purpose, to nourish people and the planet,” said Jason Buechel, Vice President, Amazon Worldwide Grocery Stores, and CEO, Whole Foods Market.
“We’re confident our new customers will fall in love with their taste and quality.”
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