GEORGE Weston Foods has announced that it is investing $2 million in developing and marketing high protein breads in an effort to return value to the embattled white bread category.

The company is introducing a new range of bread, Tip Top High Protein, with almost double the protein found in Tip Top Supersoft bread. The bread comes in two varieties, Tip Top High Protein and Tip Top High Protein with Grains.TipTop-hi-protein2