To celebrate its 40th birthday, Cookie Time is launching supersized special editions of its famous Original Chocolate Chunk Cookie and hitting the road. The new cookie is 40 percent bigger at 120 grams and is available for a limited time. The road trip kicked off on February 7th in Auckland and will travel down south to Invercargill.
“Back in 1983, delivering cookies was one of the best jobs. Our Mini Clubman was low to the ground, the doors made a satisfying ‘clunk’ when they closed, and, best of all, the sound system was great. Fast-forward 40 years, and Suzanne and I are hitting the road to celebrate with our 51 franchisees nationwide and to hand-deliver them our birthday cookies. Plus we are giving them a sneak preview of another big launch planned for later this month, breaking into a new treat category,” said Guy Pope-Mayell, Cookie Time Co-Founder and Managing director.
Cookie Time is New Zealand’s top-selling and most trusted cookie brand. It first entered the market in the 1980s with the nation's first individually wrapped cookie - the 85g Original Chocolate Chunk Cookie. It has grown to 51 franchised distributors, most recently winning the 2021 and 2022 Coalface Consulting combined channel store rankings.
“Cookie Time is famed for its large cookies and generous chocolate chunks. Our birthday mantra is go big or go home, so what better way to celebrate than to go even bigger on the cookie that launched our business. We’re humbled to be 40 years in business and firmly embraced as a Kiwi icon, still proudly family owned and New Zealand made, and growing faster than ever with our new Dunedin Cookie Bar and a rapidly expanding export portfolio.”
“We’re really proud of our franchisees who own their own businesses and go the distance each day to keep our products on shelves. They measure up against the big multinationals and they do it all without the teams of reps, delivery people and merchandisers that most multinationals have access to. Our franchisees are an integral part of the Cookie Time family and we’re thrilled to take this birthday opportunity to sit down, share a meal and connect with all of them on a more personal level.”
