AUS | Maggi has announced a positive change to its iconic cup noodles with the launch of Maggi Mug Noodles, reducing plastic packaging by 83 percent.
New Maggi Mug Noodles are designed to go straight into a standard at-home mug – add boiling water – perfect for the over 50 percent of Aussie noodle lovers who enjoy their instant cup noodles at home.
The new Maggi Mug Noodles are available in four-packs in popular chicken and beef flavours. Maggi noodles will still be available in the original plastic cup format for those looking for an on-the-go instant noodle option.
Nestlé Head of Marketing of Foods, Monique Koning, said that Maggi knew many of its consumers enjoy eating instant noodles in a cup at home.
"So we have re-thought the cup," said Koning.
The launch marks just one exciting milestone for Maggi as it works to reduce the impact of its packaging as part of its sustainability journey.
In addition, Maggi 2-Minute Chicken and Beef Noodles wrappers are now made with 50 percent recycled plastic, saving enough virgin plastic to cover over 400 football fields a year.
"The Maggi team is proud to be at the forefront of reducing plastic packaging in the instant noodle category. This is only the beginning of our journey."
Maggi Mug Noodles and Maggi 2-Minute Chicken and Beef Noodles wrapped in 50 percent recycled plastic, using the mass balance approach, are rolling out on shelves now.
