AUS | Following its Fairy Bread Hot Cross Bun's successful launch, Woolworths partnered with Lotus Biscoff to launch a new limited edition Lotus Biscoff Hot Cross Bun.
It's the first time Lotus Biscoff spread, which has seen massive popularity in recent years, will be featured in Woolworths' Easter Hot Cross Bun range, bringing together two favourites Australians love.
Following the success of the Lotus Biscoff Cheesecake launched in the Woolworths bakery last year, the Biscoff-filled Hot Cross Bun will fly off the shelves.
The Lotus Biscoff Hot Cross Bun is best warmed up to ensure an oozy delicious centre, said Donald Keith, Hot Cross Bun expert and Woolworths Bakery Merchandise Manager.
"This new variety has been hard to keep secret. We love coming up with new flavours each Easter, and I'm confident this one will delight customers," said Keith.
At the end of last year, Woolworths released its new limited-edition Fairy Bread Hot Cross Bun and announced the return of the indulgent Cadbury Caramilk Hot Cross Bun and its whole traditional range.
Across the whole range of Hot Cross Buns, Woolworths customers bought 2 million buns in the first week alone. During Easter week, the supermarket expects to sell more than 12 million buns.
The Lotus Biscoff will be available for a limited time only in Woolworths Supermarkets and Metro stores.
