The Woolworths Group has so far raised more than $7 million for drought-affected farmers in Australia. The donations are a culmination of the groups initial $1.5 million donation, customer checkout donations and profits from the sale of fresh produce in conjunction with a promotion that the supermarket held on earlier in the year.

The $7 million has already been put to good use with charity Rural Aid using the donations to provide livestock feed, counselling and help to cover household needs.

Woolworths Group CEO Brad Banducci said, “We have been overwhelmed by the outpouring of generosity from our customers and store teams in support of Australian farming communities. Our store teams, particularly in regional and rural areas, have continued to go above and beyond to support fundraising efforts because they know it makes a real difference for those impacted in their local community. We are proud to have collectively raised and donated more than $7 million for Rural Aid’s Buy a Bale appeal, and we continue to look at ways to support their work above and beyond fundraising.”

In addition to the donations, Woolworths is also helping to support Rural Aid by providing expert resources in the areas of supply chain logistics and planning.

“It has been incredible to see the whole nation rally together to help support our strong and resilient Aussie farming community during this tough period. The funds raised by Woolworths are already starting to help farmers who have reached out to us in urgent need of feed for their livestock, as well help with household expenses,” added Rural Aid CEO Charles Alder.