Blue Frog has launched Coco Munch in a bid to help reduce sugar in children's diets. After realising some cereals for children have three or more sugar cubes per serve, the same sugar content as a donut, Blue Frog founder Scotty created Coco Munch to be 60 percent less sugar than similar cereals. Coco Munch uses natural Monk Fruit as one sweetener, a NZ cereal first. It still has the same taste as market competitors but with 60 percent less sugar, no artificial flavours, colours or preservatives and is made using natural and organic ingredients.