Glow Lab, the Earthwise Group owned skincare brand has received a glowing endorsement, scooping up the top prize at the TVNZ NZ Marketing Awards.
Glow Lab received top prize for Best Emerging Business/ New Brand Award; the brand was up against some fierce competition beating out new and emerging brands, AA Home Response. OneRoof and No Ugly.
According to Earthwise, New Zealand women are increasingly turning towards using more natural skincare options. “With lives that are busier than ever, women told us they need skincare solutions that tick all the boxes: effective, natural, luxurious, cruelty-free and affordable,” said Earthwise Group CEO, Jamie Peters.
After hitting supermarket shelves under a year ago, Glow Lab has gained impressive market share, with retailers requesting new ranges leading it to extend its offerings with a further 36 products, expanding its footprint into hair and body care earlier this year.
“A year ago, we gave ourselves the challenge of developing a superior natural skincare product that actually worked, at supermarket prices,” added Peters. “By offering high street quality at an affordable price, Glow Lab has won share from existing competitors and attracted new buyers into the supermarket who would normally purchase their skincare elsewhere.”
“It’s no easy feat to introduce a new brand to an already crowded market successfully, so we’re thrilled with how well Glow Lab is doing. It’s brilliant to have this award win to reinforce and acknowledge the team’s hard work.”
So far Glow Lab has expanded its range into the Australian market with plans of expanding into China, the UK, USA and Canadian markets in the future.