Over the past three years, the team at The Natural Confectionary Co. have been working tirelessly to come up with a less sugary alternative to their popular jellies. And they have finally done it with the launch of its 25 percent Less Sugar Jellies. The less sugary alternatives still contain no artificial colours flavours or sweeteners, and now 25 percent less sugar. The Natural Confectionery Co. 25% Less Sugar Jellies are available in three fruity variants: 25% Less Sugar Snakes, 25% Less Sugar Frogs and 25% Less Sugar Fruit Basket.