Wattie’s and HYPER have collaborated to celebrate a momentous milestone in Wattie’s history; the cherished New Zealand’s brand has been serving Kiwi customers for 90 years. A phenomenal achievement underpinned by one of the most well-known food product portfolios in the country.
The celebration promises to bring more than just favourite flavours to the table for New Zealanders – with Wattie’s feeling strongly that enriching lives and giving back to the community that has grown with it over the years is the best way to acknowledge its coming of age.
Wattie’s month will feature two consumer promotions across New World and Woolworths NZ, designed to deepen the brands connection with shoppers. An invitation for Kiwi’s to play even more of a part in Wattie’s rich history. In response to a challenging year, with a significant rise in the cost of living, the business has put up huge cash prizes that have the potential to be life-changing, giving consumers the chance to win up to $250,000 in each grocery banner.
"The entire Wattie’s team is filled with immense pride as we mark the start of this milestone celebration with Wattie’s Month," Ophelia Nolan-Rundle, Shopper Marketing Manager from Wattie’s. "It's truly remarkable that for 90 years, our products have been essential staples in Kiwi cupboards. This promotion was not just a means to heighten awareness of the Wattie’s brand and our birthday celebration; it is also our way of expressing gratitude to the shoppers who have supported us for nearly a century."
Off location displays - Woolworths Dinsdale Hamilton
As part of an impactful in-store promotion delivered by HYPER’s shopper marketing agency unit, Wattie’s have also strategically leveraged disruptive media assets and touch points from retail media powerhouses Cartology & Foodstuffs Precision Media to execute an omnichannel campaign that reaches shoppers at key consideration moments on the path to purchase.
New World Ravenwood Christchurch
"Working alongside the Wattie’s team on this project has been phenomenal," expressed Kylie Stafford, GM of shopper marketing at HYPER. "Celebrating a brand that's woven into the fabric of Kiwi family life is an honour. Beyond the festivities, delivering a promotion with such a significant prize pool is particularly gratifying —it's a testament to Wattie’s unwavering commitment to its shoppers and a beacon for business resilience during these challenging economic times."
Wattie’s April festivities are just the start of a promotional programme that will span the entirety of 2024 with various activations and promotions being planned to surprise and delight shoppers, each echoing Wattie’s rich heritage and commitment to New Zealand’s family tables.
