Iconic New Zealand brand Annies has launched a fresh new look and added three more products to its successful range of New Zealand made, 100% fruit snacks.

Backed by a comprehensive marketing plan, Annies Fruit Jerky, Fruit Strips and Fruit Flats will be available from March, and respond to high consumer demand by being vegan, and gluten, dairy, preservative, sulphite and concentrate free.

A first of its kind in New Zealand, the Fruit Jerky is a combination of Annies real fruit flavours, in a convenient, resealable pouch. Ideal for group sharing and unique to the market.

Retailing at an accessible $5.99, the new products appeal to a wide range of shoppers and occasions, from school lunches to post-gym workouts, office pick-me-ups and hiking energisers. Annies also offers on-going promotional activity in-store and regular store servicing and account management – making it simple to stock and restock products.

Annies has been proudly made in Marlborough for over 33 years and the new look and packaging reflects the natural, simple and honest ingredients inside.  Created by leading Auckland-based design agency and food packaging specialists Dow Goodfolk, it’s a fresh, fun, modern looking brand with great store presentation that stands out for its simplicity.

Annies’ updated brand and new products land at a time when consumer trends are shifting towards healthier products, transparency around country of origin, and a focus on quality natural ingredients

The new products have already launched in export markets where consumer response has been overwhelmingly positive, and sales exceeded expectations. The company expects New Zealand shoppers to respond equally well.

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