Asda’s New Budget Range

Asda's new home range of products launches in UK stores

Asda's new budget food range begins to hit shelves in the UK this week, titled 'Just Essentials' it replaces the previous 'Smart Price' Range. The range will be gradually released over June and August, with the full range available by the end of the year.

The new brand will feature over 293 products across fresh meat, bakery, fish and poultry, frozen, household, toiletry, and cupboard staple products. The new range has a much larger variety of products than its predecessor and is available exclusively at Asda.

'Just Essentials' is set to be the largest budget-friendly essentials range in the UK market, and comes as household spending power is at a record low, dropping 16.5 percent from last year.

“Nine out of ten of our customers have told us they are concerned about the cost-of-living crisis, with 44% of them saying they’re actively looking for ways to make their grocery budget go further. We’ve developed Just Essentials by Asda to offer our customers the same value they know and love from our Smart Price range, but across a much larger and more diverse range of products, and with a bold brand that is hard to miss." Said Sam Dickinson, Vice President Asda Brand and Propositions at Asda.

"Our mission is to meet all household needs through Just Essentials by Asda, and ensure that families can enjoy nutritious food, no matter their budget.”