The Packaging Council of New Zealand has officially launched the new, much-anticipated PIDA Awards (or PIDAs), which mark an Australasian collaboration between the World Packaging Organisation and three respected industry association; the Australian Institute of Packaging (AIP), the Australian Packaging and Processing Machinery Manufacturers Association (APPMA) and the Packaging Council of New Zealand. The inaugural presentation will take place in Australia on 8 March 2017.

The joint platform and its partnership packages were presented this month at Fonterra's new HQ in Auckland. Leon Clement, managing director of Fonterra Brands New Zealand, pointed out that the company's building, with its balance of form, function, innovation and efficiency, is a perfect metaphor for what packaging should achieve. The PIDAs ('Packaging & Processing, Innovation and Design Awards') aim to demonstrate how the packaging industry delivers on functionality through creativity, innovation and design.

“Getting it off the ground is about how we secure partnerships, rather than sponsorships,” said Sharon Humphreys, executive director, Packaging Council of New Zealand. To learn more about the partnership opportunities available, email or call 09 271 4044.