The brain health supplements market was valued at US$7.68 billion in 2021 and has a projected CAGR of 8.3 percent until 2030. Customers are becoming increasingly aware of holistic health measures, including mental wellness, sleep quality, enhanced focus, good mental performance and decreased stress levels.
Covid-19 increased the awareness and focus on brain and mood health, with younger consumers expressing the most interest in the market. They are looking for natural ingredients that boost mental and emotional well-being as they have a strong safety profile.
Depression, anxiety, cognitive impairment and sleep disturbances are all conditions that natural ingredients can alleviate. St John’s Wort, Saffron, Curcumin and probiotics are good for use against low mood. Ashwagandha, Holy Basil, Lavender, Rhodiola rosea, Saffron, Echinacea and Kava can be used for stress and anxiety. Valerian, Magnesium, Saffron, Chamomille, Lavender, Ashwagandha and Passionflower can be used to assist with sleeping.
Vitamins and minerals that are popular in the industry are Omega-3 fatty acids, Magnesium, B vitamins, Zinc, Vitamin D, Vitamin C, Folate, Iron, SAMe Theanine, Ginkgo biloba, Bacopa monnieri, Lutein/Zeaxanthin, Salvia (Sage), Curcumin, Gotu Kola and Vitamin E (tocotrienols).
Around 30 percent of consumers are prepared to pay more for functional ingredients that boost physical health, and 25 percent are prepared to pay a premium for products that meet their individual needs.
