Responding to overwhelming fan requests to bring back Caramilk, Cadbury is delighted to confirm its return to Kiwi shelves.
“It’s the fans who are responsible for bringing Caramilk back, which is why we’re so excited about this launch. We know there has been speculation and anticipation in recent weeks, and we’re thrilled that the countdown is over and Caramilk is being reunited with its most loyal fans!” said Will Papesch, Cadbury New Zealand.
To acknowledge the Kiwi city that has historically most favoured Caramilk chocolate blocks, Cadburywill crown it the Caramilk Capital of New Zealand for 2019*. This Caramilk crazy town will get an immersive pop-up Caramilk Café experience, where Cadbury fans can sample all sorts of delectable Caramilk-inspired treats for a limited time.
The 2019 Caramilk Capital will be announced in mid-November with the launch of the Caramilk pop-up Café. The launch will include an official opening event as well as other benefits such as special tastings to thank Caramilk fans for their support.