Chelsea Sugar Limited Edition Tins Flying Off Shelves

For the first time in nearly two decades, iconic NZ brand Chelsea Sugar has this week released a new limited edition range of sugar tins, free with purchase local supermarkets.

The 2020 tins hit shelves over the weekend and feedback from supermarkets has been immediate – the tins are flying out the door.

The limited run consists of over 100,000 tins, with three 1kg designs available to collect – Chelsea Soft Brown Sugar, Icing Sugar and Caster Sugar.

Chelsea Sugar Marketing Manager, Tracey McKay said she hopes that the new limited edition tins are a welcome addition to pantries, storing sugar for many years ahead.

“Chelsea sugar and syrups have been a Kiwi pantry staple since 1884, from an industrial revolution, through war time, boom times and the wild ride that is 2020 – Chelsea’s history is immensely rich,” said McKay.

To celebrate, the iconic brand is conducting a nationwide hunt for Aotearoa’s oldest Chelsea sugar or syrup tin which, if discovered, could be over 135 years old.

“Our nationwide search will give Chelsea-loving Kiwis an opportunity to share favourite family memories associated with their tin.”

If you or someone you know has an old Chelsea sugar or syrup tin at home please email promotions@nzsugar.co.nz

The new limited edition tins are available in supermarkets nationwide while stocks last.