Ceres Organics are relaunching two classic organic functional food products; LSA (ground linseed, sunflower & almond) and LSC (ground linseed, sunflower & chia) now with the added benefit of probiotics. This is an opportunity to drive further growth in the category through leading edge innovation – with the first probiotic enhanced organic functional food products. The added probiotic is a plant-based spore-forming bacteria that can withstand stomach acid and reach the intestine where it is most effective. The spore-forming ability also makes them shelf stable.
The new packaging is playfully bold and striking on shelf, but more importantly, home-compostable, delivering to the growing consumer demand to reduce plastic. Ceres Organics have been leading the way with home compostable packaging for several years now, and with the relaunch of these two skus, they are also transitioning their complete core functional foods range into this format. These changes are sure to reinvigorate the functional foods category.