Coca-Cola has acquired Organic & Raw Trading Co, entering the kombucha category. This marks the first time the company has gained full ownership of a brand in this fast-growing beverage category. Considered as a pioneer in the Australian kombucha category, Organic & Raw Trading Co was founded in 2010 and has since launched its best-selling brand of kombucha – MOJO. Co-founder and CEO Anthony Crabb and sales and marketing director Andrew Buttery are still to hold their current roles within the company following Coca-Cola’s acquisition.
Coca-Cola believes MOJO strongly caters to Australia’s demand for drinks with functional benefits and low sugar.
“With this acquisition, Coca-Cola Australia can take a leading role in helping the Coca-Cola Company in the still-emerging, premium-probiotic kombucha category,” said Vamsi Mohan, president at Coca-Cola Australia.