THE way grocery brand owners have their stock handled and promoted in supermarkets is to change in Australia after Coles decided to push ahead with its merchandising overhaul and launch its new system by Christmas. Coles has initially chosen Crossmark and AMC to be its first preferred providers of merchandising services in store and suppliers not wishing to hire either of those companies would be required to have their merchandising agents undertake an accreditation starting around February. Coles said it could have up to 30 merchandisers working in a store on any day and it has developed the new system to reduce disruption in store and provide a better and lower cost option for suppliers.
Coles push on with merchandising overhaul
